Remove the beef cheek from the refrigerator and let it rest at room temperature for at least 30 minutes to ensure even cooking.
In a small bowl, combine the salt, pepper, garlic powder, smoked paprika, and brown sugar. This will be your dry rub.
Rub the beef cheek with olive oil, then generously sprinkle with the spice mixture. Massage it into the meat to ensure it's evenly coated.
In a large skillet, heat a little olive oil over medium-high heat. Sear the beef cheek on all sides until browned.
Preheat your oven to 300°F (150°C). Place the beef cheek in a deep oven-safe dish, then pour in the apple cider vinegar, Worcestershire sauce, and beef broth.
Cover the dish and bake the meat for 4-5 hours, or until it's completely tender. Baste it occasionally with its own juices.
During the last 30 minutes, brush the meat with BBQ sauce and continue baking uncovered, allowing the glaze to caramelize.
Remove the beef cheek from the oven and let it rest for 15 minutes. Then shred or slice it, and toss with the remaining BBQ sauce.
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