In a large bowl, measure out all the ingredients, ensuring the ratios are accurate. The coffee adds a unique smoky-caramelized flavor to the meat.
Thoroughly mix the spice blend with a spoon or by hand, ensuring all ingredients are evenly distributed.
If using immediately, rub the spice blend all over the surface of the meat, making sure it's well coated.
Place the rubbed meat in a resealable bag or container, and refrigerate for at least 8-12 hours, or preferably overnight. This allows the flavors to penetrate deeply into the meat.
Before cooking or grilling, remove the meat from the refrigerator and let it come to room temperature for about 30 minutes to ensure more even cooking.
For an even more intense smoky flavor, add smoking wood (such as hickory or oak) to the charcoal during grilling.
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