In a medium bowl, combine the maple syrup, olive oil, soy sauce, and apple cider vinegar. These ingredients form the sweet and slightly tangy base of the rub.
Add the garlic powder, onion powder, smoked paprika, black pepper, cayenne pepper, and ground mustard seeds. Mix thoroughly to ensure the spices are evenly distributed.
If using immediately, evenly coat the meat with the rub, ensuring every part is well covered.
Place the marinated meat in a resealable bag or container and refrigerate for at least 8-12 hours to allow the flavors to deeply infuse.
Before baking or grilling, remove the meat from the refrigerator and let it come to room temperature for about 30 minutes to ensure even cooking.
While grilling, baste the meat with the remaining rub for a more intense, caramelized flavor.
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