Prepare the beef: pat it dry with paper towels, then sprinkle with salt, pepper, garlic powder, smoked paprika, and brown sugar. Rub the spices thoroughly into the meat.
In a large skillet, heat the olive oil over medium-high heat. Sear the beef on all sides for 3-4 minutes per side, until browned. This will help to seal in the flavors.
Place the beef in a slow cooker or a large pot. Add the chopped onion, BBQ sauce, Worcestershire sauce, apple cider vinegar, and water/beef broth.
Cover the pot and cook on low heat for 6-8 hours (or at 275°F / 130°C in the oven). The beef is ready when it's easily shredded with a fork.
Once the beef is tender, remove it from the pot and shred it with two forks. Mix it with the cooking juices and a little extra BBQ sauce.
Serve in burger buns, tortilla wraps, or with sides like coleslaw. Garnish with fresh parsley or cilantro, if desired.
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