In a large mixing bowl, measure out all the ingredients. Ensure the ratio of salt to sugar is correct, as these form the base of the flavor profile.
Thoroughly mix the spices to obtain an even blend. You can use a mortar and pestle or a food processor if you prefer a finer texture.
If using the rub immediately, apply it evenly to the surface of the meat, ensuring it covers all areas.
Place the seasoned meat in a resealable bag or airtight container and refrigerate for at least 12 hours. During this time, the flavors will deeply penetrate the meat.
Before baking or grilling, remove the meat from the refrigerator and allow it to come to room temperature for about 30 minutes for more even cooking.
If you want to enhance the smoky flavor, add smoking wood, such as hickory or apple, to the charcoal while cooking. This will give the meat a deeper aroma.
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