In a medium bowl, whisk together the Dijon mustard, olive oil, and apple cider vinegar. These ingredients form the rich base of the marinade.
Add the brown sugar, garlic powder, onion powder, smoked paprika, black pepper, ground cumin, thyme, and salt. Mix thoroughly to ensure the spices are evenly distributed.
If using immediately, generously coat the meat evenly, ensuring all surfaces are well covered.
Place the marinated meat in a resealable bag or container, then refrigerate for at least 8-12 hours, allowing the flavors to deeply penetrate.
Before baking or grilling, remove the meat from the refrigerator and let it come to room temperature for about 30 minutes to ensure even cooking.
While grilling, baste the meat with the remaining marinade to create an even more intense, caramelized flavor.
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