Pat the veal shoulder dry with paper towels. In a bowl, combine the salt, pepper, garlic powder, smoked paprika, brown sugar, ground cumin, and chopped rosemary.
Rub the meat with the dry spice mixture and let it rest for at least 2 hours, or preferably overnight.
In a large skillet, heat the olive oil over medium-high heat. Sear the meat on all sides for 3-4 minutes until golden brown.
Place the meat in a slow cooker or a baking dish. Add the finely chopped onion, BBQ sauce, Worcestershire sauce, apple cider vinegar, and water or broth.
Cover the dish and cook on low heat for 6-7 hours (or in the oven at 265°F/130°C) until the meat is completely tender.
When the meat is cooked, remove it from the pot and shred it with two forks, or leave it whole and slice it.
Mix the meat with its own juices and a little extra BBQ sauce, then let it rest for a few minutes to allow the flavors to meld.
Serve on freshly baked buns, with grilled vegetables or coleslaw. Garnish with fresh parsley, if desired.
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