In a small bowl, combine the lukewarm milk, yeast, and one tablespoon of sugar. Let it stand for 10 minutes until foamy.
In a large bowl, whisk together the flour, remaining sugar, and salt.
Add the yeast mixture, beaten egg, and melted butter to the flour mixture. Knead until you get a smooth, elastic dough.
Cover with a kitchen towel and let rise in a warm place for about 1 hour, or until doubled in size.
Divide the risen dough into 8 equal pieces. Shape each piece into a long rope and connect the ends to form a ring.
In a large pot, bring water to a boil. Add honey. Boil the bubliks one at a time for about 30 seconds on each side.
Remove the bubliks to a wire rack to dry slightly, then sprinkle with sesame seeds or poppy seeds.
Preheat oven to 400°F (200°C) and bake the bubliks for 20-25 minutes, or until golden brown.
Let cool slightly before serving with butter, cream cheese, or jam.
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