Cut the beef chuck roast into large chunks, trimming away any excess fat. Finely chop the onions, garlic, and bell pepper.
In a large pot or Dutch oven, heat the sunflower oil over medium-high heat. Sear the beef on all sides until browned.
Add the chopped onions, garlic, and bell pepper to the pot. Sauté until fragrant and softened, about 5-7 minutes.
Stir in the crushed tomatoes, ground cumin, black pepper, and salt. Mix well to combine.
Pour in the water, cover the pot, and reduce the heat to low. Simmer for 2-3 hours, or until the beef is very tender and easily shredded.
Once the beef is cooked, shred it with two forks and return it to the sauce. Serve hot with rice or arepas.
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