In a small bowl, combine the warm water, yeast, and one teaspoon of sugar. Let stand for 10 minutes, until foamy.
In a large bowl, whisk together the flour, remaining sugar, and salt. Add the yeast mixture, oil, and eggs.
Knead the dough by hand or with a dough hook for about 10 minutes, until soft and elastic.
Cover with a kitchen towel and let rise in a warm place for about 1.5 hours, or until doubled in size.
Divide the risen dough into three or six equal parts. Roll each portion into long strands and braid the challah.
Place on a baking sheet lined with parchment paper, cover, and let rise for another 30 minutes.
Preheat oven to 350°F (180°C). Brush the top of the challah with beaten egg and sprinkle with sesame seeds or poppy seeds, if desired.
Bake the challah for 25-30 minutes, or until golden brown.
Let cool on a wire rack, then slice and serve fresh!
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