In a small bowl, crumble the yeast. Add a little lukewarm milk and a teaspoon of sugar. Let it proof for about 5-10 minutes, or until foamy.
In a large bowl, combine the flour, sugar, salt, and cinnamon. Add the egg, melted butter, and the proofed yeast mixture.
Gradually add the remaining lukewarm milk and start kneading. When the dough is elastic and smooth, cover it with a clean kitchen towel and let it rise for 45 minutes, or until doubled in size.
Roll out the risen dough to a thickness of about 1/4 inch (0.5 cm). Cut it into long strips, then wrap them around a chimney cake baking pin (or a paper towel roll covered in aluminum foil).
Lightly brush the wrapped dough with melted butter, then roll it in cinnamon sugar.
Preheat the oven to 390°F (200°C). Bake the chimney cakes for about 12-15 minutes, until golden brown, rotating them frequently.
Let the chimney cakes cool slightly, then generously fill the inside with hazelnut spread.
Sprinkle the top with toasted hazelnuts for an extra crispy texture.
Serve immediately while the hazelnut spread is creamy and melted, and the flavors are in perfect harmony.
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