Trim the beef, then evenly rub it with coarse sea salt, black pepper, Hungarian sweet paprika, garlic powder, onion powder, and brown sugar. The slight caramelization of the brown sugar enhances the meat's natural flavor.
Let the seasoned meat rest in the refrigerator for at least 2 hours to allow the flavors to meld. For best results, marinate overnight.
Preheat the smoker to 230°F (110°C). Distribute the charcoal or wood evenly in the smoker to ensure a long and consistent smoke.
Place the beef in the smoker and smoke at a low temperature for 6-8 hours. Spray with a little apple juice every hour to keep it juicy and flavorful.
When the meat reaches an internal temperature of 195-205°F (90-95°C), remove it from the smoker and wrap it in aluminum foil. Let it rest for at least 30 minutes to allow the juices to redistribute evenly.
Meanwhile, prepare the brown sugar BBQ sauce: in a small saucepan, melt the butter, add the brown sugar and honey, and caramelize over low heat, stirring constantly. Add the BBQ sauce and cook for another 5 minutes.
Slice or shred the rested beef, drizzle with the brown sugar BBQ sauce, and serve immediately.
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